See us at Hamburg Open

Get ready for Hamburg Open with Electric Friends' robotic and AI solutions 

See the latest innovation in Robotic solutions for state-of-the-art studio designs and AI-driven PTZ camera control. Electric Friends stand B6.707

Get ready for the "new world" with open robotic control

The broadcast robotic industry has slowly transitioned from vertical-integrated software and hardware providers to horizontal layers with best-of-breed products. Our robotic control system, AxisCtrl, supports most robot and camera hardware, providing an affordable setup that integrates and scales. See the latest developments of our open robot control system at the Hamburg Open, including: 

• Personalized shots
• Fase tracking
• Pose tracking
• Two-shots
• Personalized tracking 

Book a meeting with our team at Hamburg Open

Meet with our experts at Hamburg Open, 15-16 January.

Our team at Hamburg Open

Design Camera Robots in studios worldwide

With our state-of-the-art robotics solutions, we are proud to power broadcasters such as the BBC, TV 2 Norway, SRF, and MBC Al Arabiya. See some of our reference cases and stories from studio designers here.

At Hamburg Open, our robotics experts will present, amongst other: 

• Designer Camera Robots with the Tower and Elevator. 
• Designer flush-floor tracks that integrate seamlessly into studio environments, free from cables on the floor and tripping hazards.
• Advanced Robotic Control with our software solutions, AxisCtrl.
• Use personalized frames, face tracking, pose estimations, and more for seamless live studio production. 

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