---
title: Vinten and Electric Friends announce key strategic partnership
description: Tower Track Solution Designed by Electric Friends Becomes Available in the Americas as Part of the Vinten Range—press release.
image: https://electricfriends.no/hubfs/Marketing/Banners/Vintent-ElectricFriends-feature-image2.png
---

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[electric.friends](https://electricfriends.no/news/author/electric-friends-1)  Apr 12, 2024, 6:41:49 PM

# Vinten and Electric Friends announce key strategic partnership

## **Tower Track Solution designed by Electric Friends becomes available in the Americas as part of the Vinten range **

 

Videndum Production Solutions Inc (VPS), and Electric Friends AS have announced a strategic partnership agreement to launch a range of sleek, virtually cable-free robotic track systems into North and South America. The advanced **Tower** robotic solution with customizable design, innovative trolley system, and safe flush floor tracks will become available as part of a range of robotic broadcast studio systems from Vinten engineered by Electric Friends. Read the full press release from the VPS website [here](https://www.vinten.com/en/news/vinten-and-electric-friends-announce-key-strategic-partnership/). 

> "We are delighted to partner with VPS to introduce our robotic studio products to the Americas," said John Kjellevold, CEO Electric Friends. "Vinten's strong reputation and deep-rooted relationships in the American broadcast industry open exciting new markets and opportunities for Electric Friends. Together, we can deliver solutions that combine unmatched technical innovation with elegant studio design to broadcasters across the region."

### [![Vintent-ElectricFriends-feature-image2](https://electricfriends.no/hs-fs/hubfs/Marketing/Banners/Vintent-ElectricFriends-feature-image2.png?width=3000&height=1750&name=Vintent-ElectricFriends-feature-image2.png)](https://www.electricfriends.net/news/blog/see-us-at-nab-show)

### Book a meeting with our team at the NAB Show 

Meet with our robotics experts at NAB. We will be in Las Vegas for the show with our CEO, John Kjellevold, our Business Unit Manager, Sven Magnus Jakobsen, and our COO, Bjørn Nilsen. 

 

Follow us on [LinkedIn](https://www.linkedin.com/company/electric-friends/?viewAsMember=true). See our team and contact information [here](https://electricfriends.no/contact). 

 

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