---
title: See us at Hamburg Open 14-15. January
description: See Electric Friends robotic solutions and AI-driven PTZ camera control at Hamburg Open.
image: https://electricfriends.no/hubfs/article_topimage_Hamburg.jpg
---

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[electric.friends](https://electricfriends.no/news/author/electric-friends-1)  Nov 6, 2025, 12:37:56 PM

# See us at Hamburg Open 14-15. January

## Get ready for Hamburg Open with Electric Friends' robotic and AI solutions 

 

See the latest innovation in Robotic solutions for state-of-the-art studio designs and AI-driven PTZ camera control. Electric Friends stand B6.707

### Get ready for the "new world" with open robotic control

The broadcast robotic industry has slowly transitioned from vertical-integrated software and hardware providers to horizontal layers with best-of-breed products. Our robotic control system, [AxisCtrl](https://electricfriends.no/axisctrl), supports most robot and camera hardware, providing an affordable setup that integrates and scales. See the latest developments of our open robot control system at the Hamburg Open, including: 

- Personalized shots
- Fase tracking
- Pose tracking
- Two-shots
- Personalized tracking 

[![PastedGraphic-1](https://electricfriends.no/hs-fs/hubfs/PastedGraphic-1.png?width=860&height=516&name=PastedGraphic-1.png)](https://www.electricfriends.net/axisctrl)

### Book a meeting with our team at Hamburg Open

Meet with our experts at Hamburg Open, 14-15 January.

 

### Our team at Hamburg Open

- [![Bjørn Nilsen](https://electricfriends.no/hs-fs/hubfs/Marketing/Images/Profile%20images/ef-profile-bjorn.jpg?width=1260&height=1260&name=ef-profile-bjorn.jpg) **Bjørn Nilsen** COO](https://electricfriends.no/about)
- [![Volker Belz](https://electricfriends.no/hs-fs/hubfs/volker.png?width=489&height=504&name=volker.png) **Volker Belz**](https://electricfriends.no/about)

 

### Design Camera Robots in studios worldwide

With our state-of-the-art robotics solutions, we are proud to power broadcasters such as the BBC, TV 2 Norway, SRF, and ATV. See some of our reference cases and stories from studio designers [here](https://electricfriends.no/references).

At Hamburg Open, our robotics experts will present, amongst other: 

- Designer Camera Robots with the [Tower](https://electricfriends.no/tower-w2) and [Elevator](https://electricfriends.no/elevators). 
- Designer flush-floor tracks that integrate seamlessly into studio environments, free from cables on the floor and tripping hazards.
- Advanced Robotic Control with our software solutions, [AxisCtrl](https://electricfriends.no/axisctrl-ac2).
- Use personalized frames, face tracking, pose estimations, and more for seamless live studio production. 

Follow us on [LinkedIn](https://www.linkedin.com/company/electric-friends/?viewAsMember=true) for updates. 

 

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