We are beyond excited to announce that TVBEurope honored our groundbreaking robotic control system, AxisCtrl, with the Best of Show Award at the prestigious IBC 2024 (International Broadcasting Convention).
See all the TVB Europe Best of Show winners here.
AxisCtrl marks a new era for broadcast automation, offering a seamless, scalable solution for managing all types of studio robotics—from PTZ (pan-tilt-zoom) cameras to more advanced robotic systems. What sets AxisCtrl apart is its AI-driven automation and its commitment to an open robotic control philosophy. This flexibility allows studios to integrate the best technologies available, regardless of manufacturer, making AxisCtrl an invaluable tool for any production environment.
As the nomination text for the award emphasized:
"AxisCtrl is built with the philosophy of open robotic control, reflecting the shift from vertically integrated, proprietary systems to more flexible, horizontal frameworks that integrate best-in-class technologies. By supporting all robotic and camera hardware without restrictions, AxisCtrl delivers a future-proof solution for studios seeking an open, scalable, cost-effective system."
This represents a significant shift in the industry, moving away from the older model of vertically integrated, closed systems to a more open and flexible architecture that empowers studios to create and manage productions without being tied to a specific hardware ecosystem.
Here are just a few of the features that impressed the judges:
AxisCtrl has been under development since 2020, with a singular mission: to eliminate the limitations imposed by vertically integrated control systems. The result is a solution that integrates easily with any hardware, enabling studios to choose the best tools for each project without being locked into a single ecosystem. By doing so, Electric Friends has created a future-proof platform that simplifies the technical challenges of managing complex studio robotics and allows for greater creative freedom in broadcast production.
As highlighted in the nomination:
"This flexibility simplifies the technical challenges of managing studio robotics, reduces costs, and expands possibilities for creative productions. Tracks can be hidden on the floor, and camera movements are virtually silent, ensuring that productions run smoothly and without distractions."
Electric Friends is proud to be at the forefront of broadcast technology innovation. AxisCtrl is not just a robotic control system—it’s a vision for the future of broadcast production. As studios increasingly embrace automation and more complex production workflows, AxisCtrl provides a scalable, cost-effective solution that empowers broadcasters to produce with greater creativity and efficiency.
Winning the Best of Show Award at IBC 2024 is a testament to our commitment to pushing the boundaries of what’s possible in broadcast technology. We are honored to receive this recognition and look forward to continuing our journey of innovation in the broadcast industry.