--- title: See us at IBC2024 description: See Electric Friends robotic solutions and AI-driven PTZ camera control at IBC2024. Book your demo for the IBC Show. image: https://electricfriends.no/hubfs/Marketing/Banners/EF%20IBC%20banner%203000x1750px.png --- [Skip to content](https://electricfriends.no/news/ibc2024#main-content) [![electric.friends Blue](https://electricfriends.no/hubfs/Logo/EF-logo-main-blue.svg "electric.friends Blue")](https://www.electricfriends.net/) - Solutions - [Studio robotics](https://electricfriends.no/robotics) - [Robotic elevators](https://electricfriends.no/elevator) - [Robotic control](https://electricfriends.no/axisctrl) - Products - [AxisCtrl](https://electricfriends.no/axisctrl) - [Elevator](https://electricfriends.no/elevator) - [Tower](https://electricfriends.no/tower) - [Tracks](https://electricfriends.no/tracks) - [Trolley](https://electricfriends.no/trolley) - [References](https://electricfriends.no/references) - [News](https://electricfriends.no/news) - [About](https://electricfriends.no/about) - [Partners](https://electricfriends.no/partners) - [Contact](https://electricfriends.no/contact) Search [electric.friends](https://electricfriends.no/news/author/electric-friends-1) Jun 29, 2024, 1:18:36 PM # See us at IBC2024 ## Get ready for IBC2024 with Electric Friends' robotic and AI solutions    See the latest innovation in Robotic solutions for state-of-the-art studio designs and AI-driven PTZ camera control. Electric Friends stand in hall 11, [stand 11.D34.](https://ibc.expocad.com/Events/ibc24/index.html?zoomto=11.D34) ### Get ready for the "new world" with open robotic control The broadcast robotic industry has slowly transitioned from vertical-integrated software and hardware providers to horizontal layers with best-of-breed products. Our robotic control system, [AxisCtrl](https://electricfriends.no/axisctrl), supports all robot and camera hardware, providing an affordable setup that integrates and scales. See the latest developments of our open robot control system at the IBC2024, including:  - Personalized shots - Fase tracking - Pose tracking - Two-shots - Personalized tracking  [![old-vs-new-ef](https://electricfriends.no/hs-fs/hubfs/Marketing/Banners/old-vs-new-ef.jpg?width=3192&height=1900&name=old-vs-new-ef.jpg)](https://www.electricfriends.net/axisctrl) ### Book a meeting with our team at IBC2024 Meet with our robotics experts at IBC, 13-16 September.   ### Our team at IBC - [![John Kjellevold](https://electricfriends.no/hs-fs/hubfs/John-3.jpg?width=669&height=669&name=John-3.jpg) **John Kjellevold** CEO](https://electricfriends.no/about) - [![Bjørn Nilsen](https://electricfriends.no/hs-fs/hubfs/Marketing/Images/Profile%20images/ef-profile-bjorn.jpg?width=1260&height=1260&name=ef-profile-bjorn.jpg) **Bjørn Nilsen** COO](https://electricfriends.no/about) - [![Stein-Inge Torset-Øien](https://electricfriends.no/hs-fs/hubfs/Stein-Inge%20SV.jpg?width=4000&height=4000&name=Stein-Inge%20SV.jpg) **Stein-Inge Torset-Øien** CTO](https://electricfriends.no/about) - [![Sven Magnus Jakobsen](https://electricfriends.no/hs-fs/hubfs/Sven-Magnus-Jakobsen.jpg?width=3323&height=3323&name=Sven-Magnus-Jakobsen.jpg) **Sven Magnus Jakobsen** Business Unit Manager](https://electricfriends.no/about) - [![Mathias Kvamme Nilsen](https://electricfriends.no/hs-fs/hubfs/Mathias%20SV-1.jpg?width=669&height=669&name=Mathias%20SV-1.jpg) **Mathias Kvamme Nilsen** Senior Robotics Engineer](https://electricfriends.no/about) - [![Pascal SV](https://electricfriends.no/hs-fs/hubfs/Pascal%20SV.jpg?width=413&height=426&name=Pascal%20SV.jpg) **Pascal Gautier** Représentant en France](https://electricfriends.no/about)   ### Design Camera Robots in studios worldwide With our state-of-the-art robotics solutions, we are proud to power broadcasters such as the BBC, TV 2 Norway, SRF, and MBC Al Arabiya. See some of our reference cases and stories from studio designers [here](https://electricfriends.no/references). At IBC2024, our robotics experts will demonstrate, amongst other:  - Designer Camera Robots with the [Tower](https://electricfriends.no/tower-w2) and [Elevator](https://electricfriends.no/elevators).  - Designer flush-floor tracks that integrate seamlessly into studio environments, free from cables on the floor and tripping hazards. - Advanced Robotic Control with our software solutions, [AxisCtrl](https://electricfriends.no/axisctrl-ac2). - Use personalized frames, face tracking, pose estimations, and more for seamless live studio production.  Follow us on [LinkedIn](https://www.linkedin.com/company/electric-friends/?viewAsMember=true) for our news for IBC2024.    ## Comments ### Related Posts ###### [New features of AxisCtrl for IBC2024](https://electricfriends.no/news/ibc2024-productnews) ## Get ready for the "new world" with open robotic control See the latest innovation in Robotic solutions for state-of-the-art studio designs and... ###### [See us at IBC2023. Book demo here.](https://electricfriends.no/news/ibc2023) ## Book your demo for IBC electric.friends will be back at IBC in September in hall 11, [stand](https://ibc.expocad.com/Events/ibc23/index.html?zoomto=11.D34)[11.D34.](https://ibc.expocad.com/Events/ibc23/index.html?zoomto=11.D34) Book a meeting with our robotics, AI, and studio... ###### [Electric Friends Wins Best of Show Award for AxisCtrl at IBC 2024](https://electricfriends.no/news/ibc2024-award) ## Best of Show Award for AxisCtrl at IBC 2024 We are beyond excited to announce that TVBEurope honored our groundbreaking robotic control system,... ![ef-blue-logo-1](https://electricfriends.no/hubfs/Logo/ef-blue-logo-1.png "ef-blue-logo-1") [Follow us on Facebook](https://www.facebook.com/www.electricfriends.net) [Follow us on LinkedIn](https://www.linkedin.com/company/electric-friends/) [Follow us on Instagram](https://www.instagram.com/electric.friends_official/) - Solutions - Products - [References](https://electricfriends.no/references) - [News](https://electricfriends.no/news) - [About](https://electricfriends.no/about) - [Contact](https://electricfriends.no/contact) Electric Friends AS VAT 912 774 007 Visiting address:  Fantoftvegen 38, 5072 Bergen Phone: +47 462 89 007 ### Newsletter © 2022-2025 All rights reserved. electric.friends ![](https://px.ads.linkedin.com/collect/?pid=5253417&fmt=gif)