Bergen, Norway, December 16, 2024: We are thrilled to announce that Electric Friends has been awarded the prestigious Best in Market 2024 Award in the TV Tech category for our innovative product, AxisCtrl.
See all the TVB Tech Best in Market winners here.
The Best in Market Awards distinguish and honour the products that have shone within the media and entertainment landscape in the last 12 months. Judged by a panel of industry experts, winning a Best in Market award highlights the achievements and efforts of companies that positively impact the media and entertainment market.
The awards' editorial team have said that:
“The media & entertainment landscape is everchanging and the Best in Market awards exist to celebrate the efforts of those spearheading innovation within this space. Our industry experts were highly impressed by the excellence of this year’s entrants. All the winners should be proud of their achievements - a well-deserved congratulations from the entire awards team.”
AxisCtrl sets a new industry standard for AI-driven robotic control, empowering broadcasters with a scalable, open-architecture solution that simplifies and enhances studio production workflows. Since its launch in 2022, it has been embraced by top broadcasters such as TV 2, France TV, The BBC, GB News, NRK, and Kanal75.
"Winning the Best in Market 2024 Award is a testament to our dedication to pushing the boundaries of broadcast technology. Congratulations to the entire Electric Friends team for this well-deserved recognition", says John Kjellevold, CEO of Electric Friends.
AxisCtrl stands out for its groundbreaking features, including:
These features allow broadcasters to expand and adapt without constraints, reduce operational costs, and streamline complex productions. Learn more about Open Robot Control and AI-driven software control in this InBroadcast interview with our CEO: Revolutionizing Studio Robotics and Global Reach.
At GB News, AxisCtrl supports a multi-studio environment by controlling over 20 cameras across different locations. Its AI-driven automation and multi-gallery capabilities reduce the workload on operators and elevate production quality, enabling seamless remote and outside broadcasting. Contact us to learn more about the GB News case.
🔗 Learn more about AxisCtrl and download the brochure: electricfriends.no/axisctrl